I usually don't do this but I hope you'll do some time in prison for this scam.
You can do mental gymnastics all day long if you want to, but it'll be hard to find anyone that doesn't think that what you are doing is malicious fraud.
Edit: I see you are the founder of eHow (content farm) and Betfair (gambling). It doesn't surprise me at all. Maybe next time you could invest in human trafficking and brothels.
For what it's worth, eHow only really moved towards being a content farm after being sold to Demand Media. I don't think it's fair to compare legalised gambling with human trafficking...
You are right, it's obviously not comparable to human trafficking.
I'm just making the point that this guy has a history of founding shady companies, therefore it's not surprising that he can't see why JustFab is a shady company.
Gambling isn't, in itself, shady. Educated adults know that there's a risk. There are the compulsive types for whom it is a problem.
On the other hand, search for "Betfair doesn't pay out" and you see dozens of stories, often by 'big media', of repeated and numerous instances where Betfair has suspended accounts that have won money, and even voided all bets on an event where they stood to lose a lot of money.
You can do mental gymnastics all day long if you want to, but it'll be hard to find anyone that doesn't think that what you are doing is malicious fraud.
Edit: I see you are the founder of eHow (content farm) and Betfair (gambling). It doesn't surprise me at all. Maybe next time you could invest in human trafficking and brothels.