That's a good call. If while speaking to someone, you told them they could skip the month, they would likely think that no action is needed. Then, the average user's attention is probably gone by the time they get to "Skip as many months as you'd like." At this point, they'd probably be satisfied, stop reading, and never get to the part about "If you do not take action..."
Also, wow. Looking at the progression from the old page to the new page, it becomes obvious that they're trying to hide the "VIP Membership" details.
1) The right-side column has become more narrow.
2) The right-side column becomes almost entirely devoid of color.
3) The right-side columns now uses grey instead of black.
4) The 4th item, originally headlined with "If You Do Not Make A Purchase Or Skip The Month By The 5th, You'll Be Charged $39.99 For A Member Credit On The 6th" in large, bold font is now moved to the end of the details on the 3rd point and changed match the same light, small-print font as those other details. As a side-note, this point is also the 2nd-to-last sentence in the right-side column; this could arguably make it worse since anyone skipping to the bottom would read "Each credit can be redeemed for 1 JustFab item, so use it to shop later!" and think that it doesn't sound bad.
5) The old page requires you to check a box to "accept the terms of the Just Fab VIP Membership Program."
On the old page, the only other stuff on the page appears to be the form. I'd wager that most people viewing the page would at least glance at the right-column's text, thinking that it's instructions. For that matter, moving the membership details to the order summary page from the payment & shipping page is in itself a way of playing it down.
Seeing the two pages side-by-side, I cannot imagine that many if not all of the points described above were specifically designed to lessen likeliness of the user actually reading the membership details.
Also, wow. Looking at the progression from the old page to the new page, it becomes obvious that they're trying to hide the "VIP Membership" details.
1) The right-side column has become more narrow.
2) The right-side column becomes almost entirely devoid of color.
3) The right-side columns now uses grey instead of black.
4) The 4th item, originally headlined with "If You Do Not Make A Purchase Or Skip The Month By The 5th, You'll Be Charged $39.99 For A Member Credit On The 6th" in large, bold font is now moved to the end of the details on the 3rd point and changed match the same light, small-print font as those other details. As a side-note, this point is also the 2nd-to-last sentence in the right-side column; this could arguably make it worse since anyone skipping to the bottom would read "Each credit can be redeemed for 1 JustFab item, so use it to shop later!" and think that it doesn't sound bad.
5) The old page requires you to check a box to "accept the terms of the Just Fab VIP Membership Program."
On the old page, the only other stuff on the page appears to be the form. I'd wager that most people viewing the page would at least glance at the right-column's text, thinking that it's instructions. For that matter, moving the membership details to the order summary page from the payment & shipping page is in itself a way of playing it down.
Seeing the two pages side-by-side, I cannot imagine that many if not all of the points described above were specifically designed to lessen likeliness of the user actually reading the membership details.