Is it just me or this whole thing seems to be a big misunderstanding? To me it seems that the point the ads are making is : if you really have work that needs to be done, you can do it anywhere. Not necessarily you should work everywhere. Here it feels like 37signals is just tagging along the campaign for free publicity.
> "Is it just me or this whole thing seems to be a big misunderstanding?"
When thousands upon thousands of people (maybe tens of thousands, maybe more) look at your ad and take the opposite reaction away from it, the fault isn't with the audience.
Microsoft may not have intended to produce a hilarious dystopian ad campaign, but that's what they actually did. There's no misunderstanding, only insanely incompetent execution.
But I mean, "Microsoft marketing fails to get message across and achieves opposite effect" is not even a newsworthy headline anymore.
