Of course we can oppose surveillance. We can build anti-surveillance systems, and then we can demand companies to support them. Companies like Google could even use data mining in a way that doesn't infringe on user privacy. But their thinking will be "why change the status quo?".
That's why it's so important to fight for such changes, and not get trampled by the corporations and governments wishes for complete knowledge of a user/citizen. If Google doesn't like it, too bad. We'll just have to start supporting privacy-focused companies, and let Google die. That's capitalism, no? Adapt or become a dinosaur and die.
For internet surveillance, sure. For a while. But when the internet is a network of wireless devices, not all of which you own or even know exist, it becomes a swim against a waterfall.
That's why it's so important to fight for such changes, and not get trampled by the corporations and governments wishes for complete knowledge of a user/citizen. If Google doesn't like it, too bad. We'll just have to start supporting privacy-focused companies, and let Google die. That's capitalism, no? Adapt or become a dinosaur and die.