There are rarely questions that I'm willing to wait undefined amount of time to get an answer to, if the other option is to use little more time to get the answer right away. When I'm on the road, which seems to what Jelly is targeting, I'm interested in things right there. E.g. "I'm hungry in downtown Seattle, what's a good sushi place?"
I wish Jelly luck, but for questions like that the first app that comes to mind is Yelp. It's going to take Jelly a lot to push them from the top of that hill.
I don't know if it will take a lot. Yelp seems to me to be in a fairly precarious position. Localinfo sites are highly dependent on data-entry, and the industry and its users have recreated these databases over and over in the past 15+ years. Usability and relevance is key, and no site has solved that problem yet.
