This, along with the M7 motion co-processor in the new iPhone 5S, and Apple's pretty substantial investment in iBeacons, tells me that Apple sees the future of the iOS ecosystem as a series of experience-enhancing physically-aware ambient apps.
(The kind of apps that require a good notification center - like the one in iOS7 - cuz they're spewing so many little bits of suggestions at you.)
I suspect Apple will tread carefully in these waters, but initial signs are worrisome. Let's hope that they can figure out the personal analytics thing and work in some privacy with it too. They're not an ad company, so it's possible. :)
(The kind of apps that require a good notification center - like the one in iOS7 - cuz they're spewing so many little bits of suggestions at you.)
I suspect Apple will tread carefully in these waters, but initial signs are worrisome. Let's hope that they can figure out the personal analytics thing and work in some privacy with it too. They're not an ad company, so it's possible. :)