I think it's pretty funny how much gnashing of teeth there is over a $250 item that's installed in a house, given how expensive so many other things in a house are.
Replacing an existing item in your house with something for 10x the cost is not something you want to be doing too often as a homeowner. The benefits have to be quite significant. I've got a simple programmable digital thermostat that works fine. If I come home earlier than normal, I just bump up the heat manually. Calling ahead with my phone wouldn't add all that much value for me. If it was $50, I'd think about it. $250? No chance.
I mean, I just don't get why people are so angry that someone would possibly want to spend some extra money to have a cool thermostat. If it was a cool video card for $249 that just lets them play games, no one would blink an eye. But because it's for a house, but for a part of the house that is supposed to be utilitarian, it's a sin.