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What is the bar here?

If I sell a self-help book for many thousands of dollars and people mistakenly ascribe undeserved value to my books, is California going to attempt to step in to protect the poor chumps?

I suspect not.



There's always more to focus on than can be focused on, but if you're doing a lot of damage to people via fraudulent claims, I would hope that regulators would come down on you hard.




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