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45+ comments, and i don't see the word 'option' mentioned anywhere here.

when buying luxury cars, option is the word you need to keep in mind. option, option, option, option. everything is an option, and everything costs money. no way on earth will a european carmaker charge less than $2000 for an apple dashboard. i mean, come on, that kind of money just prints itself!

this is not going to be standard, and you will not have your choice of car constrained to the choice of phone you bought. furthermore, with bluetooth and other technologies, compatability isn't going to be an issue. my mercedes has a weird barely-useable german software interface and works just fine with my apple iphone.



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