This is the voice of a high-functioning sociopath. It's shocking because we usually don't hear these things spoken out loud, although by now it's pretty well known, or at least widely suspected, that the top management of many of the most successful corporations are largely sociopathic.
Look hard at the advertising and sales techniques that we are awash in: this is the style of thinking that animates them. Why does a car commercial have music? To trick the brain into making a major financial decision based on emotion, bypassing the rational process. Good for Toyota, bad for you.
One of Steve Jobs' proudest moments, in one of his last keynotes, was announcing an alliance with Zynga. This is the man who spoke derisively of others' "taste".
At the end of the article, in the first comment, he says:
"Note that as a rule I do not publish my F2P monetization models. In this case, I am publishing the methods used by others to make money games, and since I only make skill games, I'm not creating any competition for myself. While the information I have provided here should lower the barrier to entry for commercially effective money games, I hope the discussion will lead some of you to consider making skill games instead."
I know. Please read the reply to hatu I left 15 minutes before your comment. In case it's still not clear: "this is the voice" means the author is letting us hear this voice, not that he personally is one of them
Ramin is criticizing the practices of the big free to play companies by explaining their practices in plain english, he's not saying you should do this (I'm sure some money hungry devs will read this as a guide though).
I understand, and I saw his comment at the end, which makes this clear. I meant that he's adopting the voice of the sociopath to expose their reasoning.
Look hard at the advertising and sales techniques that we are awash in: this is the style of thinking that animates them. Why does a car commercial have music? To trick the brain into making a major financial decision based on emotion, bypassing the rational process. Good for Toyota, bad for you.
One of Steve Jobs' proudest moments, in one of his last keynotes, was announcing an alliance with Zynga. This is the man who spoke derisively of others' "taste".