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Small businesses don't reinvent ads or analytics, they rotate banners and that's it. They also don't implement their own software but use third party tools/plugins to manage their ads.

Ghosterly and Co blocks those common third party solutions even when run locally. E.g. from the Ghostery source:

    "type":"analytics",
          …
         "pattern":"\\/piwik\\.(js|php)",
or

    "type":"ad",
          …
         "pattern":"\\/adpeeps\\.php",


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