Isn't gpg already a convenient cli for basic gpg tasks? We have had public keystores (much like github) for decades. There are probably already links to some on your system.
Well, it isn't a PITA for me, and I couldn't imagine pointing my grandmother at keybase.io yet (but I could imagine installing a cert in her mail client for her). Maybe they have a sweet spot there and I am willing to accept I just don't yet understand who fits. But I don't think I'm that special, and I use gpg happily (and efficiently) every day.
If you came late in this thread or somehow still believe keybase.io equals rolling your own system, sokrates wrote a good description of what keybase.io does lower in this thread: https://news.ycombinator.com/item?id=7465349
The big assumption keybase.io seems to challenge here is that your online identity doesn't consist only of your public key.
It's a store (much like github) for standard PGP/GPG keys. And it provides a convenient CLI for basic tasks.
As far as I can see, it does no more rolling of its own system than Github.