IMO, I don’t think the platform is the key in this kind of business. As you can see in this thread some people like emails and other people like apps or whatever.
I think the key is the quality of content. When I read this:
The Ivy experience
We select from a variety of topics and sources to help you become well informed. Join thousands of Ivy League students in reading bit•of•news.
I think , “who are “we”?”, “who are choosing instead of me the news?”, “you” select a variety of topics that maybe I (as a user) don’t even care… which makes users get bored or jaded… and opt-out of it.
I have just subscribed and I haven’t been asked if I am interested in sport, tech, politics, science, biology,fashion,travel,business… and if I start receiving that kind of topics that I don’t like or think are not interesting but the person in charge thinks they are cool… there is a problem…
The quality content is different for almost each user. For example, Flipboard asks you before you open an account to know what you want to be informed. They have quality content for each user.
I think the key is the quality of content. When I read this: The Ivy experience We select from a variety of topics and sources to help you become well informed. Join thousands of Ivy League students in reading bit•of•news.
I think , “who are “we”?”, “who are choosing instead of me the news?”, “you” select a variety of topics that maybe I (as a user) don’t even care… which makes users get bored or jaded… and opt-out of it.
I have just subscribed and I haven’t been asked if I am interested in sport, tech, politics, science, biology,fashion,travel,business… and if I start receiving that kind of topics that I don’t like or think are not interesting but the person in charge thinks they are cool… there is a problem…
The quality content is different for almost each user. For example, Flipboard asks you before you open an account to know what you want to be informed. They have quality content for each user.