>I'd imagine it would capture an audience instead of marathoners.

You may be right about capturing an audience, I just wouldn't be one of them.

I like Netflix original content because most of what I want to watch isn't released on an irritating once-a-week model.

Take shows that rely on cliffhangers for example, for shows that use cliffhangers I find myself always waiting until the end of the season before I begin watching any of the episodes.

I'm also a little bit off-put by the idea of a 'captive' audience. Can't I just enjoy the show on my own terms? People like me always will anyway.