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Very good suggestion. It takes effort to maintain personal, specific and valuable communications ... but it's worth it. The bland, generic stuff really taints the brand.

In my experience conferences are rarely attended by the real decision makers. So you'll need to accept that the people you network with are possibly several steps removed to the ones you are really trying to reach. Which means that you need to tailor your communications to suit at each of the levels so that the people along the chain of command gain from your interaction with them.



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