kickstarter doesn't allow you to offer equity, but the JOBS act + the SEC did change this year to allow non-accredited investors (people with less than $1M in assets) to buy into a company directly; and for a company to market equity in the style of kickstarter.
Here are the new rules:
For income below $100,000, invest a max of $2,000 or 5% of income or net worth
For income over $100,000, invest a max of 10% of income or net worth
Investments made in a Title III crowdfunding transaction can’t be resold for a period of one year
Note people, these laws are not yet in effect and are still liable to change. Equity Crowdfunding for the public (non-accredited investors) is ILLEGAL, unless done through a intrastate crowdfunding exemption.
Here are the new rules: For income below $100,000, invest a max of $2,000 or 5% of income or net worth For income over $100,000, invest a max of 10% of income or net worth Investments made in a Title III crowdfunding transaction can’t be resold for a period of one year