I've been aware of my Uber passenger rating for about a year. When I first found out about it, my rating was a 4.9. Once I realized that I was being rated, I worked really hard to be the perfect passenger. I had my rating up to a 5.0 for a few months. Then I got lazy about being perfect and it has since dropped to a 4.8.
This is in fact sarcasm, right? Because I would think that following common courtesy and actually paying for the service you are receiving should be enough ;)
The idea that you have to put in effort to be the perfect customer of a service you are paying for is ridiculous.