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He's right about the iPhone but not the watch. Jewelry is a completely different sector where individualization is not just nice-to-have but absolutely required. They would sell a few watches to die-hard fans if they didn't show "the 60", but they would miss the market they are trying to hit: people who wear watches. In effect, the ONE is the 60.

I'm not saying it was a perfect launch, and they may have gotten it right unintentionally, but they still got it right.



I totally agree with this ^. The key to wearables is to make them fashionable - to make them into something a lot of people want to wear, and want others to see them wearing.

Wearable devices are still very much on the fringe - mainly due to lack of style - and style is very individual. This watch, regardless of its somewhat indistinct purpose, will be able to appeal, on beauty alone, to a vastly larger group of people than it otherwise would if it were "the one."


I think what that guy and what I feel is that this is the first time Apple has made a product which is more fashion than function - if that's what you are suggesting. I feel that the watch is more function, and consequently should have been preceded with a Steve Jobs' "Why we need it".


Well, I was responding mainly to Jiggity's claims that this watch has no clear purpose, no "X" that everyone "NEEDS TO HAVE" - since it does seem to have somewhat indistinct function, it needs to sell itself mainly on fashion, and I would argue it will succeed at that.


What is "the 60" ?


Hint: this conversation is about the article.




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