On a side note, Uber should also sue all those companies piggy-backing on its name, dragging its name down. What I mean is, that every other month, I'm seeing a case of "Uber-for-X", like Blowhorn, is a startup that claims to be uber for mini-trucks.
What is happening is that, UBER is still going through its real challenge and hasn't established itself as a household name, like Microsoft, Apple, Google. Lot of people are still critical of its intent (including me perhaps), and its ultimate success, but these small startups that are piggybacking on its name are making matter's worse.
Most of these Uber for X startups, are not going to succeed, generally speaking, and when a start-up fails, brand value gets hit as people associate "failure" "didn't work" "not so good" with that name. Uber in that sense, is taking a hit on its brand name due to failure of other businesses (which I think is a bit unfair).
What is happening is that, UBER is still going through its real challenge and hasn't established itself as a household name, like Microsoft, Apple, Google. Lot of people are still critical of its intent (including me perhaps), and its ultimate success, but these small startups that are piggybacking on its name are making matter's worse.
Most of these Uber for X startups, are not going to succeed, generally speaking, and when a start-up fails, brand value gets hit as people associate "failure" "didn't work" "not so good" with that name. Uber in that sense, is taking a hit on its brand name due to failure of other businesses (which I think is a bit unfair).