> Attempting to blackmail the press if they challenge your company's PR?
Every major company does this, just not in the ham fisted way that Uber has done. Want NYT tech reporter to give positive reviews of Apple? Give him special access to newsworthy stories from inside, early access to devices, free gear, fly him out to special events and treat him like a prince. He gives an overly critical review? Take it all away. He'll have to hear from his friends at WSJ how great this year's event was, or how cool the devices are. They'll be special, he won't.
I'm not saying I support it, I'm just pointing out that companies manipulate journalists all the time and incentivize them not to "challenge the company's PR" as the GP put it. Uber's threats were extreme and beyond what is tolerated outside of politics. They could have manipulated her much easier by giving her unlimited free Uber "to better evaluate the service".
Every major company does this, just not in the ham fisted way that Uber has done. Want NYT tech reporter to give positive reviews of Apple? Give him special access to newsworthy stories from inside, early access to devices, free gear, fly him out to special events and treat him like a prince. He gives an overly critical review? Take it all away. He'll have to hear from his friends at WSJ how great this year's event was, or how cool the devices are. They'll be special, he won't.