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This episode from black-mirror:

http://www.imdb.com/title/tt2089049/?ref_=ttep_ep2

You have to pay to skip ads.



Brilliant, the ad is the product.


More like the ad is the anti-product, the POS you have to pay to get it taken from under your nose.


Or maybe 'meta-product'. They're still getting money for it. Getting money for a description.




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