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Customer satisfaction is disproportionately tied to the sales experience. I still resent the guys who sold me my Toyota. It stands to reason that how we are recruited also directly impacts how we feel about the company after we join.


I'm still angry about about a 96 Jeep I bought new. A little untruth by the sales guy about a minor feature, that was important to me, has turned me off all jeep products ever since. Nearly twenty years later I cannot look at any jeep one without remembering that profound disappointment when my new vehicle was not as I had expected.




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