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"The bottom line is that we realize we have to continually raise the bar, to get you home from the bar. We are aware of this challenge, from both a technological as well as people perspective, and are doing what we can to fulfill our mission of bringing reliable rides to all who want them."

Yes, because it's really critical to get home from the bar in a state of total inebriation =)

Also, I didn't know giving reliable rides was Uber's mission. I thought it was "evolving the way the world moves." This may sound like nitpicking but if you pause for a moment, the difference, as far as a company mission goes, between "giving reliable rides" and "evolving the way the world moves" is pretty big.



>Yes, because it's really critical to get home from the bar in a state of total inebriation =)

Not sure if that's sarcasm or not, but I do think this is one of the more powerful positives to Uber, keeping drunks off the road.


Cabs haven't done this?


Uber is cheaper and more convenient than a cab, so it makes it much more viable to leave your car at home when going out drinking.


Cabs are also, by virtue of medallion restrictions, limited so that they are not always readily available at peak hours.


"reliable rides" fits with their stance on surge pricing -- they want to be a service that can always get you a ride, as long as you're willing to pay the price (not saying this is good or bad).




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