Social media has taken the power formerly belonging only to politicians and famous actors and distributed it statistically over the masses. For normal people suddenly getting famous over something is a lot like electrons in a lower orbit jumping to a higher one - it's completely based on chance (incidentally, there is also a sort of uncertainty principle for social media: if you know what you're saying, then you don't know how famous you are becoming, and if you know how famous you're becoming, you don't know what you're saying). So anytime you say something on social media, you run the risk of getting infamous over something really dumb. This is all the more reason to learn to talk to one's friends using email, phone, real-life communication, or other "defunct" methods of interaction such as AIM, and use social media only professionally.

If you think about it, this rather makes sense. Why should centralized agencies like Facebook, Twitter, or Google determine how I interact with my personal friends?