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""Softer" stuff like values, culture and community is often ignored by the press, and more dangerously it's also sometimes ignored by founders."

Really? Seems to me that there are in fact far too many stories about ping pong tables and nap times and such when it comes to startups.

[Edited to remove a comment which just wasn't necessary and was a bit ad hominem.]



Ping pong tables and nap times do not equate to values, culture or community. Sure they can be tangentially related but that's about it. These are surface level features that do very little to describe the "Softer" stuff that actually matters.




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