I don't know what he's alluding to, even though I'm very familiar with the issue and quite familiar with the ITU loudness standard. I posted mainly because I had noticed the change myself over the last few months.
Maybe he means the fact that if you don't have an adblocker YouTube ads seem to be as loud as the ones on TV used to be. It might be that this will now fall under the aegis of the FCC :) but I'm not really sure about that. Video ads on Youtube are a betrayal of the Google Adwords approach anyway, and the people who gave them the green light should be shot, but with very small calibre bullets so we can keep shooting them over and over until they get the message about how annoying advertising in temporal media is.
Maybe he means the fact that if you don't have an adblocker YouTube ads seem to be as loud as the ones on TV used to be. It might be that this will now fall under the aegis of the FCC :) but I'm not really sure about that. Video ads on Youtube are a betrayal of the Google Adwords approach anyway, and the people who gave them the green light should be shot, but with very small calibre bullets so we can keep shooting them over and over until they get the message about how annoying advertising in temporal media is.