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>so louder music sounds better and sell more

So, actually, there's not much evidence that points to this. We see albums with good dynamic range selling just as well as ones with shitty dynamic range that is louder.

The FM radio has long normalized volume for songs - so the only places this mattered was on purchased CDs.

It's some weird feedback loop. The initial input was true - to a point, humans think louder things sound better - but that idea has now been as distorted as the audio tracks they're putting out.



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