It's easy to see how the "after" is better if you assume the goals of the poster are to communicate:
1. Aikido
2. Beginners
3. Regular schedule
4. Call to action: come visit
The obvious response is to suggest those might not be the best goals for the poster. That's fine, but when you look at the "before" poster again, you see that it can't really have any real goals, because it has (by design, on purpose) no hierarchy whatsoever.
1. Aikido
2. Beginners
3. Regular schedule
4. Call to action: come visit
The obvious response is to suggest those might not be the best goals for the poster. That's fine, but when you look at the "before" poster again, you see that it can't really have any real goals, because it has (by design, on purpose) no hierarchy whatsoever.