I'm responding to this post because it's a good segue (esports). I'm an esports fan myself and count as one of that 50% on the few times I visit that site. It is, unfortunately, not their fault. I have on several occasions uninstalled my ad blocker for a time -- one time it was a few months, one time it was a couple years. Both times it was ended by a single website that was a bad actor. Once it was autoplaying audio ads, which frustrated me enough that I nope'd right into installing AdBlock Plus. The second time it was a flash ad that, after about 30 seconds on the page, began consuming about half of my CPU. After I figured out why I immediately nope'd on over to AdBlock Plus once again.

For me, at least, it's a tragedy of the commons out there. All it takes is one bad actor to spoil it all.