We've started experimenting with First Click Free — soon you'll get one article a day for free if you come from Twitter, Facebook, LinkedIn or Reddit.
We'd like to let Google index more of our content (which will require allowing First Click Free from Google as well), but that depends on our other efforts, such as launch of a redesigned desktop site (you should try the beta, it's pretty cool) and technology changes behind mobile sites.
Of course we'll keep First Click Free if it leads to more readers subscribing rather than just faking referrers.
Can you add Drudgereport to that list? I follow a lot of links from drudge and when he links to a FT article and I click without realizing I end up at the paywall splash screen and just immediately close the tab.
We've started experimenting with First Click Free — soon you'll get one article a day for free if you come from Twitter, Facebook, LinkedIn or Reddit.
We'd like to let Google index more of our content (which will require allowing First Click Free from Google as well), but that depends on our other efforts, such as launch of a redesigned desktop site (you should try the beta, it's pretty cool) and technology changes behind mobile sites.
Of course we'll keep First Click Free if it leads to more readers subscribing rather than just faking referrers.