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I wonder how much of the price of the big acquisitions of recent years (e.g. instagram, whatsapp) is justified by the value of personal data.


well, outdated, but personal data and its quality has indeed a value:

http://www.statista.com/statistics/289505/social-networks-va...

also user generates revenue by themselves

http://www.technologyreview.com/article/424650/how-much-is-a...

edit: updated link to more recent stats




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