I was taught that 5.5x was the standard BOM to retail price ratio. If the revise... | Hacker News

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thoughtsimple on July 11, 2015 | parent | context | favorite | on: We Took Apart Some Beats Headphones

I was taught that 5.5x was the standard BOM to retail price ratio. If the revised article is correct and the BOM is $20.19 then there is a fairly large markup to $199.

ableal on July 11, 2015 [–]

I heard of 3x, and that seems to be about the price/BOM ratio for Apple phones, according to the teardowns published when new models come out.

gonzo on July 12, 2015 | [–]

3x is BOM to street price.

Retail is higher than street. 5-5.5x is about right.

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