I, myself, couldn't care even a tiny bit about the style of Beats. I buy them because I like how they sound - I like heavy bass, and I found Sennheiser headphones in the same price range to be sounding completely flat and boring for my tastes. Tried even super expensive Sony X-Bass headphones but couldn't find anything that would be comfortable. Have both urBeats and Beats Studio headphones and swear by them - I can use both for hours, my ears don't hurt even though I wear glasses(huge problem with most on-ear headphones for me!) and the music is exactly how I like it. The name on the outside could say diddle-doo for all I care.
The problem is, that people assume everyone wants the best possible sound reproduction. Not true. For the same reason why some people actively like and even prefer greasy dominos pizza instead of the "authentic" stuff.
That doesn't mean they are wrong - they just follow their tastes. I found the music played by Beats to be exactly to my tastes - if I find something else which hits that spot but for less money - I will buy that next time instead. But I haven't yet.
The problem is, that people assume everyone wants the best possible sound reproduction. Not true. For the same reason why some people actively like and even prefer greasy dominos pizza instead of the "authentic" stuff. That doesn't mean they are wrong - they just follow their tastes. I found the music played by Beats to be exactly to my tastes - if I find something else which hits that spot but for less money - I will buy that next time instead. But I haven't yet.