So would you be in favor of the advertising business model for books? All books would be free, but there would be ads on the cover and interspersed throughout the book, sometimes on separate pages, sometimes in boxes between paragraphs. There would be product placements, as well as “native ads” which appear to be integral chapters of the book.

What if authors who refused ads just couldn’t compete against the deluge of free books?

What if books had a way of tracking who read them, and this previously private information was sold on the information markets?