Does "hydrate" add some nuance here that "fill" doesn't? If so, I'm missing it.

An empty lake can be filled with lots of stuff, like trash. But if you hydrate it then you are specifically filling it with water.

Also it just sounds cooler.

I specifically meant nuance relating to the product as well as actual lakes. If there's none, the word choice (and maybe the whole metaphor) is a distraction.

Also, as I mentioned in another comment, this phrase doesn't work for the metaphor. Dehydrating and rehydrating a lake isn't a good idea; it'd kill the ecosystem, and it'd be tremendously expensive. I'd rather stick to dehydrating and rehydrating something else, like fruit. Here, this looks similar to the fruit soup my in-laws make: https://www.cheaprecipeblog.com/2015/11/norwegian-sweet-soup...

The sales guys will certainly be getting hydrated off AppFlow

Hydrate would imply that what you currently have sitting is "dehydrated" in some form.

Hmm, maybe, but that's a mixed if not bleak metaphor. A dehydrated lake is just a pile of dead fish in a hole.

Yep .... and that is very often what untransformed data is like ! Thanks for the metaphor - made my day reading that one and given me a whole new expression to throw about during product management discussions in my day job. :-D

> and that is very often what untransformed data is like

in my experience it's not just the untransformed ones that are like dead fish in a hole.

Also potentially the ongoing recurring nature of it? And also not having things stale?

I also smirked at the metaphor. The AWS marketing department must be high fiveing right now

I found it very clever. This product does not replace your data lake, it flows into your data lake.

Me too but it still made me gag a little.