- Acceptance/Self-confidence - the need to be appreciated
- Curiosity, the need to gain knowledge
- Eating, the need for food - Family/Love, the need to take care of one’s offspring
- Honor, the need to be faithful to the customary values of an individual’s ethnic group, family or clan
- Idealism, the need for social justice
- Independence/Freedom, the need to be distinct and self-reliant
- Order, the need for prepared, established, and conventional environments
- Physical activity/Vitality, the need for work out of the body
- Power/Efficacy, the need for control of will
- Romance, the need for mating or sex
- Saving/Ownership, the need to accumulate something
- Social contact/Fun, the need for relationship with others
- Social status/Self-Importance, the need for social significance
- Tranquility/Safe, the need to be secure and protected
- Vengeance, the need to strike back against another person
I could make the best new social network, which addresses a need, but hardly anyone really needs another social network.
So how do I distinguish between a need or a nice to have within this context?
It has to be an unmet need. The key word being "un-met"
You said:
> "hardly anyone really needs another social network"
You're absolutely correct.
The first phase of social networks had a lot of early adoption for many different social networks circa 2003, because at that time the need was unmet.
Then the world settled on a winner, Facebook.
Now that's no longer an unmet need.
But in reality, there are limits to being able to predict a winner.
If that existed, starting a winning business would be easy.
We only have heuristics, no crystal ball.
Also, spotting a need is not the same as satisfying it.
It's why Steve Jobs could arrive late to the party and build a winner that leapfrogged the competition over and over again.
- Acceptance/Self-confidence - the need to be appreciated
- Curiosity, the need to gain knowledge
- Eating, the need for food - Family/Love, the need to take care of one’s offspring
- Honor, the need to be faithful to the customary values of an individual’s ethnic group, family or clan
- Idealism, the need for social justice
- Independence/Freedom, the need to be distinct and self-reliant
- Order, the need for prepared, established, and conventional environments
- Physical activity/Vitality, the need for work out of the body
- Power/Efficacy, the need for control of will
- Romance, the need for mating or sex
- Saving/Ownership, the need to accumulate something
- Social contact/Fun, the need for relationship with others
- Social status/Self-Importance, the need for social significance
- Tranquility/Safe, the need to be secure and protected
- Vengeance, the need to strike back against another person