"*But our main issue was that I did a terrible job at defining our long-term vision*...
My personal vision was that Pebble would become a brain-computer interface company, with the smartwatch as the first always-on, always-worn gateway between computers and our bodies. But I rarely discussed this with the team, or even the exec team...
I never invested time in building out a structured plan to actually make the brain-computer interface our company’s vision." [emphasis was in article]
So he thinks somehow Pebble would have been better off if they focused on brain-interface technology? No one has done anything with that.
No, he wanted some wearable that people could get so much use out of that they’d use it basically 24/7.
Personally, not a bad idea. I could see this being how AR glasses “done right” eventually take off (say with tech not yet generally available at scale). Maybe if the display were retina scale in the glasses and able to be transparent or opaque as needed. It’s not a crazy idea for that to start with a watch.
It's also tackling a lot of the right adjacent problems, both in terms of electromechanical constraints (miniaturization, heat, battery life), and also the usability piece, which is earning your place as their 24/7 device by being overwhelmingly useful rather than an annoyance, distraction, or addiction.
When you see how Pebble fans talk about their devices, it's not hard to imagine that enthusiasm translating into a willingness to try a BCI. Certainly there was far more trust built up there than companies like Google or Apple have ever been able to earn.
My personal vision was that Pebble would become a brain-computer interface company, with the smartwatch as the first always-on, always-worn gateway between computers and our bodies. But I rarely discussed this with the team, or even the exec team...
I never invested time in building out a structured plan to actually make the brain-computer interface our company’s vision." [emphasis was in article]
So he thinks somehow Pebble would have been better off if they focused on brain-interface technology? No one has done anything with that.